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Discover the Unique Charms of Our Winter Purple Route in the Yarra Valley

When the cooler months arrive, the Yarra Valley transforms into a peaceful retreat, perfect for those who want to enjoy wine country without the usual crowds. Hop It’s Winter Purple Route offers a special way to explore this region during winter, focusing on boutique wineries and hidden gems. This limited-edition route invites you to experience the Yarra Valley at a slower pace, with the freedom to hop on and off the bus as you please.


Modern winery building with outdoor seating and umbrellas surrounded by trees in the Yarra Valley.
Medhurst Wines

What Makes the Yarra Valley Winter Purple Route Different


Unlike the regular hop-on hop-off tours that run year-round, the Winter Purple Route is designed to highlight the quieter side of Yarra Valley’s wine scene. This route features a smaller selection of boutique wineries, each offering a unique experience away from the busier cellar doors. The pace is more relaxed, allowing visitors to truly soak in the atmosphere and enjoy personal interactions with winemakers.


The Winter Purple Route runs on selected dates only, making it a limited opportunity to explore some of the region’s best-kept secrets. Expect less crowded venues and more intimate tastings.


Purple Route available on:

16th May | 30th May | 13th June | 27th June | 4th July | 18th July | 1st August | 22nd August


What to Expect on the Winter Purple Route


The hop-on hop-off format remains the same, giving you complete flexibility. The bus arrives every hour, so you can plan your day around the wineries that interest you most. Typically, guests visit 3 to 4 venues during the day, with plenty of time to enjoy each stop without feeling rushed.


This route is perfect for those who appreciate a slower pace and want to discover boutique wineries that often fly under the radar. You can choose to stay longer at a favorite spot or move on to the next one when you’re ready.


Highlights of the Venues on the Route


The Winter Purple Route includes a carefully curated selection of wineries known for their quality and character:


  • Helen’s Hill Estate: A family-run vineyard with a warm, welcoming cellar door and stunning views.

  • Squitchy Lane Vineyard: Known for its handcrafted wines and relaxed atmosphere.

  • Medhurst Wines: Offers a range of elegant wines with a focus on traditional methods.

  • Coldstream Hills: A well-established winery with a reputation for consistent quality.

  • Yarra Yering: One of the region’s iconic producers, blending history with innovation.

  • Pimpernel Vineyards: A boutique winery with a focus on small-batch, handcrafted wines.

  • Riverstone Estate: Set in a beautiful location, perfect for a leisurely tasting.

  • Soumah Yarra Valley: Known for its standout setting, Italian-inspired wines, and vibrant atmosphere.


Each venue offers something different, from rustic charm to modern elegance, ensuring a varied and memorable experience.


Why Winter is a Great Time to Visit


Winter in the Yarra Valley offers a different kind of beauty. The vineyards take on a quiet, almost meditative quality, with bare vines and misty mornings creating a peaceful backdrop.


Many of the boutique wineries featured on the Winter Purple Route embrace the season with cozy tasting rooms and seasonal food pairings. It’s a chance to experience the region’s hospitality in a more intimate setting.


Limited Dates Create a Special Opportunity


Because the Winter Purple Route runs only on selected dates, it’s a unique chance to explore the Yarra Valley in a way that’s not available year-round. This limited series encourages visitors to plan ahead and secure their spot before the dates fill up.


Booking early means you can take advantage of the quieter season and enjoy a more relaxed wine touring experience.


Plan Your Winter Wine Adventure Today


If you’re looking for a fresh way to experience the Yarra Valley this winter, the Winter Purple Route offers a flexible, boutique-focused journey through some of the region’s best wineries. With hourly buses, the freedom to hop on and off, and a selection of hidden gems, it’s a chance to enjoy wine country at your own pace.


Reserve your place on the Winter Purple Route and discover the unique charms of Yarra Valley’s winter wine scene.




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